November 20, 2018


(Click on above images to view full size)

Level 1

Sounds very official and maybe-even super-important, doesn’t it?

“You are now at...Level 1!”


But what does that actually mean? What are we talking about when we say “Level 1?”

We can elucidate on Level 1 by telling you the tale of this Icon Classic.

Pink…(and its vintage color friends, read on)

Yes, Shell Pink…again. What is up?

Well, we did proclaim in a previous Guitar Tales from July 2, 2018 that: Pink is the new Black—and we were so not kidding. We have built more Shell Pink guitars this year than we have made in the past 20 years combined.

So fun…

Pink is on the rise. Pink is in the spotlight. Some might even go so far as to say, Pink is in the pink. And we are just fine about that because Shell Pink is one of those venerable vintage colors that many players enjoy.

But back to Level 1. What is Level 1?

Level 1 refers to the look of its paint, hardware and appointments. This Shell Pink, being one of several vintage colors available, has the option of being finished, In-Distress. In-Distress is an aging process, emphasizing the desired attributes of a well-worn guitar that has gigged around the world.

• In-Distress can be had in one of three levels. Like this:

• In-Distress Level 1: Aged and Checking Paint

• In-Distress Level 2: Aged and Checking Paint and some Rub-Through

• In-Distress Level 3: More Extreme Aging and Checking Paint and Rub-Through

This Icon Classic, sagaciously ordered by Morgan Music, in Lebanon, Missouri, is Level 1: Aged and Checking Paint. Look closely at the hi-res photos and enjoy the beauty of a guitar that plays with unparalleled excellence and looks as though it has had an extreme amount of fun doing so throughout the years.